Omnichannel Strategy & Roadmap Design

Defining the global Omnichannel Strategy and Ecosystem roadmap, including the Customer Data, Digital Channels, Content, Analytics, and Capability Building dimensions.

The Omnichannel Strategy will provide the structure for understanding the unmet medical needs of the customers via CX journeys, increasing customer engagement via value-added content & services, improving the customer experience via the seamless omnichannel environment, and measuring & amplifying the business impact.

The end product will be the Omnichannel Strategy with a short, mid, and long-term roadmap to:

• understand customer needs via CX journeys

• increase their engagement via value-added content & services

• improve their experiences through a seamless Omnichannel Ecosystem

• measure and amplify the business impact