Identifying the existing omnichannel capabilities aligned with the business and customer priorities and benchmarking them against the industry standards to identify the current level of Omnichannel maturity.
Understanding the current level of Omnichannel maturity against the market benchmarks can help companies to plan their Omnichannel investments more precisely.
The end product will include the following:
Current Omnichannel capabilities benchmarking against the market standards to identify the gaps.
Recommendations on how to fill those gaps to improve the Omnichannel maturity level.
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