Customer Experience (CX) journey mapping to understand the unmet needs of the customers for creating the solutions to address those needs by creating a shared value for the customers, company, and society.
Researches show that customer satisfaction truly matters in pharma, even with great drugs.*
And to increase customer satisfaction, there are some scientific methods that could be applied under the Cx Journey Mapping.
The end product will include the following:
What are the unmet needs of the customers?
How to meet those unmet needs (content, services,... Etc.)
Gaps in meeting the customer needs
Implementation roadmap to close those gaps
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