Content Strategy

Identifying the content needs aligning with the business and customer priorities to create and publish the right content to the right customers.

Value-added content and services are the key components of increasing customer engagement and reach that will support positive business outcomes.

The end product will include the following:

• Mapping of the existing content against the Customer Engagement stages.

• Defining the short-mid and long-term content strategy and required investment.

• Identifying the gaps in content needs.

optional: we can also be part of the content creation and modularization process to speed up closing the identified gaps in content