Customer Experience (CX) Transformation is the cultural, organizational, and operational transformation & change management to drive customer-centric culture across the company.
Researches show that customer satisfaction truly matters in pharma, even with great drugs.*
Focusing on the customers along with operational and IT improvements has positive uplift on customer satisfaction, which has a positive impact on revenues.
The end product will include the following:
Crafting a Cx vision and creating an Enterprise Cx strategy for the company
Building a customer-centric Cx culture and Cx incentives across the company.
Connecting Cx to business strategy and value propositions
Defining companywide standardized Cx Journey mapping process and tools across the company
Developing Cx metrics to create data-driven Cx measurement programs
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